Three 2013 National Media Awards honored Ladies' Home Journal Magazine, WBRZ-TV Channel 2 in Baton Rouge, LA, and Morehead (KY) State Public Radio for excellence in communicating a better understanding of colon and rectal disease.
Ladies' Home Journal was cited in the print category for "A Girl's Guide to Her Colon," which judges said gives readers a compact guide to gut health in accessible, cheeky prose. It "intersperses fun facts (Americans bought 5.2 billion pounds of toilet paper last year) with serious information about colon cancer screening, fecal incontinence and irritable bowel syndrome," the judges said.
WBRZ-TV Channel 2 teamed with the Colon Cancer Coalition to promote awareness of screening and prevention with "Get Your Rear in Gear," a fun run. The station's efforts included public service announcements and a three-part series on "The Cancer Nobody Talks About," which ran over a two-week period on different news broadcasts.
Morehead State Public Radio won in the internet category with "A Musical Journey to Your Anus," a radio program judges described as "an utterly irreverent…jokey, conversational program that covers colon health from hemorrhoids to appendicitis, using music and sound effects to mimic peristalsis and other bowel sounds."
The winning Internet entry is available online at:
"The Media Awards program raises public awareness of colon and rectal diseases and our specialty in the media and the audiences served by their newspapers, magazines, radio and TV stations, and internet information providers," Dr. Roberta L. Muldoon, Nashville, TN, said in presenting the awards. "And it helps us make some friends among the nation's leading journalists," she added.
Winners received a $1,000 cash prize, a plaque, and an expense-paid trip to the ASCRS 2013 Annual Meeting in Phoenix, where the awards were presented.
Judges from the Medill School of Journalism, Northwestern University, Evanston and Chicago, IL, selected the winning National Media Award entries after evaluation and screening for medical accuracy by members of the ASCRS Public Relations Committee.
ASCRS began the National Media Awards program in 1995.