By leveraging Facebook’s ability to deliver a virtually limitless stream of information directly to users, the Society has embraced an increasingly effective way to communicate with members, patients and the public, Website Committee Chair Dr. David A. Margolin, New Orleans, LA, reports.

For example, visitors to ASCRS’ Facebook page will find a stream of informational feeds from the American Cancer Society, access to articles published in Diseases of the Colon and Rectum, and links to the Colon Cancer Coalition’s “Get Your Rear in Gear” and the Colon Cancer Alliance’s “Undy 5000” Websites.

The page also features links to other medical organizations, information about ASCRS activities and upcoming events, such as the 2010 Annual Meeting, opportunities for surgeons to participate in discussions on topics of their choosing, and much more.